COACHES

MEET THE TEAM

JAMES POOK

About me

I am South African born and bred and a member of the ginger family. I came over to the sunny country 13 years ago as the life of an accountant wasn't for me! Fitness has always been a big part of my life having played sports for most of my life and competing at national level in a few. My passion for helping others tied so well into coaching (I hope) that I decided to level the corporate world and move into a full time coaching!

Why am I a coach?

Why do I coach, first and foremost this is the best way I can help someone, by using what I am truly passionate about to help them achieve their goals. It is also a way that I can constantly develop and build on my knowledge. Everyday is a different challenge but one that I love! My advice to anyone starting their fitness journey would be to set goals, short, medium and long term. Start small and you can always go back and readjust the goal post but goals are what will get you through on those cold winter mornings when you don’t want to get out of bed and they will get you through when your lungs are burning and that next rep seems impossible.

My advice if you are new to CrossFit

Set yourself a couple of goals and celebrate the small wins! Things aren't going to magically happen over night so give it time, trust in your coaches and most importantly have fun!

My favourites

Film- James Bond Casino Royal
Music- Band (Breaking Benjamin)
Song (Diary of Jane)
TV Show- Masterchef...Australian version
Cheat meal/favourite food- Doughnut time Stranger things 2.0
Favourite Sport outside of Crossfit is Formula 1

Personal training focus

To help develop any aspect of fitness whether that be a specific movement or helping you achieve a goal. I am do my best to help you on your way and work with you to help your reach that goal.

My qualifications

L2 CFCF Weightlifting
CF Gymnastics
ThinkTank Movement
Strength and Conditioning L4

SARAH MOLLOY

About me

My name is Sarah Molloy and I’m a Level 1 CrossFit Coach and Personal Trainer. I grew up in Kent and studied in London before before moving to the Middle East. It is here that I discovered my love for fitness; training outdoors, swimming and running in the desert. When I return to London I found CrossFit and fell in love with the variety and excitement that this type of training offered.

Why am I a coach?

I became a coach for a few reasons, the first being that Crossfit training has always been a great support to me personally both physically and mentally and I wanted to enable others to feel that too. As a coach I hope to help people to become more confident in their own skin, to introduce them to a method of fitness which is sustainable, enjoyable and which will keep them fit for life.

My advice if you are new to CrossFit

For anyone starting their fitness journey right now, my advice would be to not worry about your current fitness level, it doesn’t matter, we all have to start somewhere. Walking into a Crossfit gym for the first time can be intimidating but choose a gym which suits you, where you want to be every day and that is how you’ll learn, grow and improve.

So, enjoy the process, don’t worry about what you cannot do, just concentrate on all the small improvements you make each week – these are the things which will lead to the bigger stuff later!

My favourites


80’s bangers or aggressive hiphop! I love to train to Cypress Hill, NWA, Rage Against the Machine and many more but equally like to chill out to Fleetwood Mac, Honne, Aloe Blacc and Tracy Chapman.

Classic adventure movies such as Indiana Jones – I always wanted to be Marion Ravenwood (mainly because she was bad ass and won arm wrestles against some massive dudes!).

Big fan of Podcasts, I often listen to Joe Rogan for his humour and debates.

I have a passion for reading and writing, I mainly write poetry but have also written pieces on behavioural science and health & fitness.

Most people already know this but I love me some peanut butter…on anything, on it’s own, and especially with my second favourite food. Chicken!

My guilty pleasure is homemade flapjacks eaten straight out the oven, dipped in peanut butter and standing in a particular corner of my kitchen whilst scrolling Instagram stories!

I’ve also always enjoy watching the athletics, I love to see so many talented athletes in one arena and my favourite event is the 100m sprint.There are actually not many things I’m scared of but I run around like a maniac if a wasp approaches me!

Personal training focus

I tailor my sessions to my clients needs and goals.

My qualifications

CrossFit Kids Certificate
CrossFit Level 1
Personal Trainer level 3

KIERAN HOGAN

About me

Kieran is dedicated personal trainer with a passion for learning and coaching. He started playing Australian Rules Football at an early age and since then he has always enjoyed discovering new sports, training hard and pushing himself to improve. He discovered Crossfit 14 years ago, and since then Kieran has excelled as a competitor in Crossfit, being the only male athlete to qualify for the Pacific Regionals championship every year since 2009.

He has also competed at the International Crossfit Games twice on a team.Kieran’s interest in sport and exercise lead to him to further study in the area at University. He completed his personal training certificates whilst also studying a bachelor degree in Science, and then went on to complete a masters degree in Osteopathy.

Over the last 10 years working in the health industry as both a coach and a clinician, he has developed a true passion for helping people to engage with their health and fitness goals.

Why am I a coach?

I really love teaching people about all the amazing things their body can do.

My advice if you are new to CrossFit

It’s a lifetime journey so take your time, enjoy the process and celebrate your achievements no matter how small they are!

My favourites

Favourite film: The Untouchables
Music Genre: Anything from heavy metal to jazz
Favourite Artist: Ben Howard or Gang of Youths
Podcast: I mainly use podcasts for professional development so anything coaching or rehabilitation related.
Book: Lord of the Rings
Food: A really nice Steak
Guilty Pleasure: Ice CreamHero: My mum for raising four extremely active children whilst also working night shift as nurse!
Favourite Sport: Aussie Rules Football
Scared of: Running out of ice cream

Personal training focus

My personal training sessions are tailored to my clients needs. I have trained everyone from Olympic hopefuls looking to hone their performance to people looking to get active again after surgery.

I can use my knowledge and experience to make sure you achieve your goals, whatever they are.

Special interests: Olympic Weightlifting, Injury Rehabilitation, Strength and Conditioning

My qualifications

Bachelor of Science
Masters of Osteopathy
Certification 3 + 4 of Personal Training
Crossfit Level 1
Crossfit Gymnastics
Crossfit Weightlifting
Australian Weightlifting Federation Level 1

BECS

About me

I have always had a huge passion for fitness and food. Ex gymnast and swimmer, fitness has always been a big part of my life. Whilst living in Sydney in 2014 I decided to turn my passions into my career and went on to do a Bachelor’s degree in nutrition and a Master’s in clinical nutrition and eating disorders, as well as my personal training qualification. I have a huge passion to help educate and inspire others through both my coaching and nutrition coaching.

Why am I a coach?

With such a huge passion for fitness and food, I want to be able to share my passion with others. Moving your body and nourishing your body with good food should never feel like a chore. For me, training and eating well makes me feel energised and makes me feel good in my skin, which is exactly what I want for my clients too. I am passionate to help others find ways of eating and training that suit their individual preferences.

My advice if you are new to CrossFit

Mini wins are so key. This is the same with nutrition too. Trust in the process, it is going to be a marathon not a sprint - just enjoy the journey!

My favourites

Film - love a chick flick, love a good action movie and of course elf at Christmas Favourite Music - this can go from tropical house (big fan of kygo) to Mumford and Sons to Drake
TV show - I don’t really watch TV but would have to be friends or any cooking programme  
Podcast - anything nutrition related (I tend to use these for professional development) or Happy Place
Food: The impossible question! Ice cream, granola, nut butter, banana bread, vegetables, salmon, Nandos... Guilty pleasure - there’s never any guilt!
Sport: Swimming but would love to get back into tumbling

Personal training focus

My sessions are tailored to my clients preferences and goals.

My qualifications

BSc Nutrition
MSc Clinical Nutrition & Eating Disorders 
Level 3 Personal Trainer

JUAN FORGIA

About me

My name is Juan, born in Argentina, and I just can’t stop moving and playing sports since I can remember. I was a basketball player for over 4 years, and travelling the world made me discover my true passion that is bodyweight training, Calisthenics.

Why am I a coach?

I became a coach because I believe that as a human being we need to share great stuff to actually feel happy, so my mission it’s to show why Calisthenics it’s a wonderful discipline that anyone can master, or simply use it towards your goals in any field, from a business dude to a professional boxer, Calisthenics can provide you the tools to get the best out of you no matter gender or fitness level.

My advice if you are new to Calisthenics

My advice if you’re new to Cali it’s to be patient, and don’t rush the process, actually you need to fall in love with your own journey, not comparing to anyone and believing in yourself.

My favourites

Snack: Chocolate in any shape or form.
Movie: Whiplash, but honestly, there’s a LIST. lol.
Song: Since kid “Lose yourself – Eminem”, today I listen mostly latin American artists.
Food: Asado Argentino
Book: hard to choose one, all books where important in different periods of my life but I would say Principles by Ray Dalio.
Superhero: Spiderman
Animal: Monkey

Personal training focus

Bodyweight training conditioning

My qualifications

Even though I consider myself self-taught I do have a Calisthenics and Street Workout Coach Diploma from FESWC in Spain and I’m also 2019 UK & Ireland Open Weight Calisthenics Champion.

OJAY

About me

I’m a London born Personal Trainer and Crossfit Coach. Growing up life was all about sports with Football being my main sport of choice up until university. After university I went to live down in Australia where I decided to turn my passion for fitness into my career. After a few years of being a Personal Trainer I discovered Crossfit and fell in love with the variety, competitiveness and community. (Also fun fact, I’m vegetarian)

Why am I a coach?

I get to share my passion for fitness with others. I know first hand how beneficial Crossfit can be physically, mentally and socially and I want to inspire and ignite that passion within others. Being a coach is so rewarding, no day is the same, you meet such a wide range of people and get to help them to achieve their goals.

My advice if you are new to CrossFit

Move well, then move fast. There's so much to learn and so many skills to acquire, for me that's one of the most exciting things about CrossFit. So take your time, set yourself some goals and targets to work towards. Be patient with it, show up and put in the work, enjoy the process and the efficiency will follow.

My favourites

Film: The Dark Knight
Sport: Football - Chelsea FC
Food: Any Vegetarian West Indian dishes
Music: Varies a lot from in the gym to outside but inside the gym it is definitely Hip-Hop.
Podcast: A bunch but all focused on Sport, Coaching and CrossFit.
Guilty Pleasure: I have a massive sweet tooth, so either sweets, ice cream or cake.
Book: On The Road by Jack Kerouac and the Surrender Experiment by Michael A Singer.
Scared of: Big Spiders

Personal training focus

I tailor my sessions to my clients needs and goals.

My qualifications

Crossfit Level 1
Personal Training L3
Strength & Conditioning L4
Exos Performance Specialist
Bioforce Conditioning Certification

+44 7877 192308

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